Ford Australia has delivered its strongest sales performance in over 15 years, surpassing 100,000 units in 2024 for the first time since 2008 and establishing itself as the nation’s second-largest automotive brand. The Blue Oval’s remarkable achievement was driven by exceptional demand for its core models: the Ranger, Everest, and Mustang.
Historic Sales Milestone Marks Ford’s Australian Resurgence
Ford Australia sold 100,170 new vehicles in 2024, representing a 14.1 percent increase over 2023 and marking the first time the company has crossed the 100,000-unit threshold since 2008. This performance secured Ford’s position as Australia’s second-largest automotive brand with 8.2 percent market share, according to official VFACTS data from the Federal Chamber of Automotive Industries (FCAI).
Ford Ranger Dominates Australian Market
The Ford Ranger continued its dominance as Australia’s best-selling vehicle, with 62,593 sales for the year. Despite a competitive ute market, the Ranger maintained its leadership position, outperforming traditional rivals including the Toyota HiLux. In June 2025, Ford delivered 10,103 vehicles to Australian customers, an increase of 6.4 percent, demonstrating sustained momentum.
Everest Claims Large SUV Crown
The Ford Everest emerged as the #1 selling large SUV in Australia for 2024, cementing Ford’s position in the competitive SUV segment. The Everest remained the best-selling 4×4 wagon with 2,668 total sales in October alone, significantly ahead of competitors like the Isuzu MU-X and Toyota LandCruiser 300 Series.
Mustang Maintains Sports Car Leadership
Ford’s performance wasn’t limited to commercial vehicles. The Mustang has been the best-selling vehicle in its segment for eight of the past nine years, continuing its reign in the Australian sports car market. In June 2025, 370 new Mustang examples reached customers, capturing almost 50 percent of the market share in the sports car category.
Market Context and Industry Performance
Ford’s success occurred within a broader context of record-breaking Australian automotive sales. Australians purchased a record 1,237,287 new vehicles in 2024, eclipsing the previous record set in 2023 by 1.7 percent, according to official FCAI statistics.
2024 Ford Australia Sales Performance
| Model | Annual Sales | Market Position | Key Achievement |
|---|---|---|---|
| Ford Ranger | 62,593 units | #1 Overall Vehicle | Best-selling vehicle nationally |
| Ford Everest | 24,000+ units | #1 Large SUV | Market leader in segment |
| Ford Mustang | 4,440+ units | #1 Sports Car | 50% market share |
| Total Ford Sales | 100,170 units | #2 Brand | First 100K+ since 2008 |
Source: VFACTS data via Federal Chamber of Automotive Industries
Ford’s Australian Strategy
Ford’s Australian success reflects the company’s strategic focus on high-demand segments and customer preferences. With hybrid and electric variants planned for key models, including the upcoming Ranger PHEV, Ford is positioning itself for continued growth in Australia’s evolving automotive landscape.
The company’s achievement becomes even more significant considering the broader market challenges, with FCAI Chief Executive Tony Weber noting that cost of living pressures impacted Australian families in the latter half of 2024.
Frequently Asked Questions
Q: What was Ford’s last 100,000+ sales year in Australia?
A: Ford last exceeded 100,000 annual sales in 2008 when it sold 104,715 vehicles, including 44,536 Falcons.
Q: Which Ford model performed best in 2024?
A: The Ford Ranger was the standout performer, becoming Australia’s best-selling vehicle with 62,593 units sold.
Q: How does Ford rank among Australian automotive brands?
A: Ford finished 2024 as Australia’s second-largest automotive brand with 8.2% market share, behind Toyota’s 19.8%.
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