The Honda automotive world is buzzing with anticipation as Honda announces its return to the compact electric vehicle segment with the spectacular Super EV Concept, set to make its global debut at the Goodwood Festival of Speed in July 2025. This isn’t just another concept car gathering dust in a showroom – the Super EV will actively participate in Goodwood’s famous hillclimb, demonstrating that it’s a fully functional prototype rather than mere show dressing.
The Return of Retro-Futuristic Design
Known as the Super EV Concept, this brilliantly boxy creation looks remarkably similar to the original Honda e, though it appears taller and narrower at first glance. The design philosophy draws heavily from Japan’s beloved kei car culture, featuring widened wheel arches, a lowered stance, and what appears to be an aggressive aerodynamic package.
The styling cues are unmistakably Honda, with circular headlights and vertical air curtains joined by a curvaceous front bumper and fully enclosed grille with an integrated charging port. This design language pays homage to the 1983 City Turbo II, particularly evident in the box flare shapes that defined that iconic model.
Performance and Innovation Focus
Honda describes the concept as designed to demonstrate how an A-segment model might offer fresh, ‘fun-to-drive’ electric performance alongside trademark Honda usability. The company specifically emphasizes the “uplifting, heart-pounding driving experience” that will be “unique to Honda”, suggesting this won’t be just another mundane city runabout.
Early speculation suggests the original Honda e’s 136hp output could nearly double in this performance variant, potentially putting it in hot hatch territory despite its compact dimensions. This aligns perfectly with the UK government’s Zero Emission Vehicle mandate, which requires 80% of new cars sold in Great Britain to be zero emission by 2030, increasing to 100% by 2035.
Market Positioning and Competition
The Super EV Concept positions Honda directly against established players like the Volkswagen ID.2, MINI Cooper Electric, and emerging competitors such as the BYD Dolphin Surf. According to industry reports, Honda plans to launch an affordable EV priced under $30,000 in the US market, making it accessible to a broader consumer base.
UK Testing and Development
The small, sporty model has already carried out feasibility testing in the UK ahead of Goodwood as part of a wider global prototype programme. This extensive testing regime demonstrates Honda’s commitment to ensuring the production version meets real-world driving demands, particularly given the UK’s comprehensive electric vehicle infrastructure strategy.
Technical Specifications Overview
| Specification | Super EV Concept |
|---|---|
| Vehicle Type | A-segment Electric Hatchback |
| Doors | Five-door configuration |
| Design Inspiration | Kei car styling, Honda City Turbo II |
| Estimated Power | Up to 270hp (rumored) |
| Market Position | Sub-£30,000 / Sub-$30,000 |
| Debut Event | Goodwood Festival of Speed 2025 |
| Production Timeline | Expected by 2026-2027 |
Future Implications
The Super EV Concept represents more than just Honda’s return to small electric vehicles – it signals the company’s broader commitment to sustainable transport solutions that align with global decarbonization goals. The new EV will be one of seven new electric vehicles Honda plans to launch by 2030, forming part of the company’s comprehensive electrification strategy.
Frequently Asked Questions
Q: When will the Honda Super EV Concept be available for purchase?
A: While Honda hasn’t announced specific production dates, industry analysts expect a production version by 2026-2027, following the concept’s Goodwood debut.
Q: How does the Super EV Concept compare to the original Honda e?
A: The new concept features significantly improved performance potential, better proportions, and addresses the original e’s limited range issues while maintaining the charming retro-futuristic design.
Q: Will the Super EV Concept be available in the US market?
A: Honda has confirmed plans for a sub-$30,000 affordable EV in the US market, though specific regional availability details haven’t been released yet.
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