Kia‘s ambitious electric vehicle roadmap continues to expand with confirmation from CEO Ho Sung Song of a new sub-€25,000 entry-level electric city car. This development aligns with the UK government’s Zero Emission Vehicle (ZEV) mandate, which requires 80% of new cars to be zero emission by 2030, providing manufacturers with clear targets for electric vehicle production.
The Korean automaker’s next wave of EVs is being prepared for launch by the end of the decade, featuring not only this affordable entry model but also next-generation architecture that will underpin replacements for popular models like the EV6 and EV9. This strategic approach demonstrates Kia’s commitment to maintaining accessibility while advancing electric mobility technology.
Beyond the EV2: Filling the Affordable Gap
Song emphasized Kia’s dedication to keeping electric vehicles affordable and accessible, confirming that the entry-level EV currently represents “homework” for the company. This sub-€25,000 model will sit below the upcoming EV2, scheduled for 2026 release, ensuring Kia maintains a comprehensive range that serves all market segments.
The development comes as the automotive industry navigates the UK’s transition to electric vehicles, which is considered “a crucial step towards achieving the UK’s net zero target”. With new regulations backed by over £2 billion already invested by government to expand charging infrastructure, manufacturers like Kia are positioned to capitalize on supportive policy environments.
Kia’s Current Electric Vehicle Portfolio
| Model | Launch Year | Target Market | Price Range |
|---|---|---|---|
| EV3 | 2024 | Compact SUV | €35,000+ |
| EV4 | 2025 | Mid-size Sedan | €40,000+ |
| EV5 | 2025 | Family SUV | €45,000+ |
| EV2 | 2026 | Entry SUV | €25,000+ |
| New City Car | 2028-2030 | Urban Mobility | <€25,000 |
Software-Defined Vehicle Technology
Innovation in Next-Generation Architecture
The replacement models for EV6 and EV9 will mark significant technological advancement as Kia transitions to software-defined vehicles (SDVs). This evolution represents a fundamental shift in how electric vehicles operate, with enhanced connectivity, over-the-air updates, and improved user experiences becoming standard features.
Additionally, Kia is developing range-extender EV technology alongside continued hybrid and internal-combustion engine development. This diversified approach ensures the brand can meet varying consumer needs while transitioning toward full electrification.
Market Position and Timing
The current Picanto city car, significantly updated in 2023, will remain in production until the affordable electric replacement becomes viable. Song noted that Kia faces no immediate pressure from CO2 regulations, with the ZEV mandate increasing from 22% in 2024 to 80% by 2030, allowing for strategic timing rather than rushed development.
This measured approach reflects industry-wide challenges in balancing affordability with electric vehicle technology. While research shows that electric cars are around £150 cheaper to maintain annually, upfront costs remain a barrier for many consumers.
Frequently Asked Questions
When will Kia’s affordable electric city car be available? The sub-€25,000 electric city car is currently in development with launch expected by the end of this decade, likely between 2028-2030.
Will the new electric city car replace the Picanto? Yes, but not immediately. The current Picanto will continue production until the electric replacement offers comparable affordability and practicality.
What makes this different from the EV2? The new city car will be positioned below the EV2 in both price and size, specifically targeting urban mobility needs with a sub-€25,000 price point.
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