Hyundai Ioniq 2 Motor is preparing to expand its successful Ioniq lineup with the upcoming Ioniq 2, a compact electric vehicle that will debut as a concept at the 2025 Munich Motor Show this autumn. With the Korean manufacturer already achieving success through the Ioniq 5, 6, and 9 models, the new entry represents a strategic move to fill the gaps in their electrified portfolio.
The upcoming model will be smaller than the recently launched Inster and is expected to utilize a refined version of Hyundai’s proven E-GMP platform, which currently underpins the existing Ioniq range. Industry insiders anticipate significant overlap with the Kia EV2 concept, reflecting the close collaboration between the sister brands under the Hyundai Motor Group umbrella.
Revolutionary Pleos Software Integration
Perhaps most significantly, the Ioniq 2 will be the first Hyundai vehicle to feature the company’s groundbreaking Pleos software system. This comprehensive digital platform promises to integrate powertrain management, infotainment, and connectivity features in ways never before seen in the brand’s vehicles.
Xavier Martinet, President and CEO of Hyundai Motor Europe, emphasized the importance of this technological advancement: “Connectivity is changing our relationship with the customer. We’re able to get data on a daily basis, not once a year. It’s the next frontier in terms of customer relationship.”
European Production Strategy
The new compact electric vehicle will be designed and manufactured in Europe, aligning with Hyundai’s broader localization strategy. While the company typically aims for 80% global content and 20% local components, Martinet acknowledged that certain markets require specialized approaches: “Don’t count on the US to help you develop a B-segment car. Some fights are not worth having.”
This European focus supports the UK’s zero emission vehicle mandate, which requires increasing percentages of electric vehicle sales leading to 100% by 2035.
Production Statistics and Market Position
Currently, 79% of Hyundai’s European sales in 2024 originated from facilities in Turkey and the Czech Republic. However, this proportion will decrease by the end of 2025 due to the Korea-manufactured Inster, before returning to higher European production levels with the Ioniq 2.
Market Positioning and Pricing Strategy
| Vehicle Model | Size Category | Platform | Production Location | Market Position |
|---|---|---|---|---|
| Ioniq 2 | Compact | E-GMP (Modified) | Europe | Entry-level EV |
| Inster | Small SUV | K-Platform | Korea | Urban mobility |
| Ioniq 5 | Mid-size SUV | E-GMP | Korea | Premium family |
| Ioniq 6 | Executive sedan | E-GMP | Korea | Business segment |
| Ioniq 9 | Large SUV | E-GMP | Korea | Luxury market |
Despite average UK prices for Hyundai vehicles increasing 50% over the past five years, this reflects the introduction of premium models rather than an abandonment of affordable segments. The Ioniq 2, alongside the Inster, demonstrates Hyundai’s commitment to accessible electric vehicle adoption, while traditional combustion models like the i10 and i20 continue production.
Global Trade Considerations
Current trade tensions between the US and China, involving tariffs and protectionist measures, make increased local content crucial for maintaining vehicle affordability. Martinet emphasized Hyundai’s adaptive approach: “Everyone is impacted. The question is if you can react better and quicker than the others.”
The company’s philosophy during challenging periods remains focused on growth rather than retrenchment: “In a crisis some companies shrink, close their doors, protect what they have. We don’t – we invest. In every crisis there is an opportunity.”
Technical Specifications and Timeline
The production version of the Ioniq 2 is expected to arrive in spring 2026, following the concept’s Munich debut. This timeline aligns with the UK’s electric vehicle transition targets, which require 28% of new car sales to be zero-emission in 2025, rising to 80% by 2030.
Frequently Asked Questions
Q: When will the Hyundai Ioniq 2 be available for purchase?
A: The production model is expected to launch in spring 2026, following the concept’s 2025 Munich Motor Show debut.
Q: How will the Ioniq 2 compare to the Inster in terms of size?
A: The Ioniq 2 will be smaller than the Inster, positioning it as Hyundai’s most compact electric vehicle offering.
Q: What makes the Pleos software system different from current Hyundai technology?
A: Pleos represents a comprehensive integration platform linking powertrain, infotainment, and connectivity features, offering daily data collection and enhanced customer relationships.
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