Mahindra & Mahindra SUVs has implemented significant price reductions across its electric SUV lineup, making the 79kWh battery variants more accessible to consumers. The automaker’s move comes as a direct response to competitive pressure from Tata Motors’ recently launched Harrier.ev, which features aggressive pricing and all-wheel-drive capability.
The Indian automotive giant has restructured its electric vehicle pricing strategy by introducing the larger 79kWh battery pack in the more affordable Pack 2 variants of both the XEV 9e and BE 6 models, previously available only in the premium Pack 3 configurations.
Revised Pricing Structure Creates Market Disruption
The price restructuring has resulted in substantial savings for consumers interested in Mahindra’s flagship electric vehicles. The BE 6 with the enhanced battery configuration now starts at ₹25.06 lakh (on-road Mumbai), representing a ₹3.6 lakh reduction from its previous pricing. Meanwhile, the XEV 9e experiences an even more dramatic price drop of ₹4.33 lakh, now available from ₹28.20 lakh (on-road Mumbai).
| Model | Previous Price (Pack 3) | New Price (Pack 2) | Savings |
|---|---|---|---|
| BE 6 (79kWh) | ₹28.62 lakh | ₹25.06 lakh | ₹3.56 lakh |
| XEV 9e (79kWh) | ₹32.53 lakh | ₹28.20 lakh | ₹4.33 lakh |
Competition Drives Innovation and Affordability
The timing of Mahindra’s price adjustment aligns closely with Tata Motors’ Harrier.ev launch, which has disrupted the premium electric SUV segment with its comprehensive feature set and all-wheel-drive technology. The Harrier.ev’s pricing range of ₹22.95 lakh to ₹32.24 lakh directly challenges Mahindra’s market position.
Technical Specifications Remain Unchanged
Despite the significant price reductions, Mahindra maintains the technical integrity of its electric powertrains. The 79kWh battery pack continues to deliver 282bhp and 380Nm of torque, providing a real-world driving range exceeding 500 kilometers. The Pack 2 variants retain all standard features while gaining access to the enhanced battery technology.
Market Strategy Reflects Consumer Demand
Industry analysts suggest this pricing strategy was already in Mahindra’s development pipeline, but the accelerated implementation demonstrates the company’s agility in responding to market dynamics. The Ministry of Road Transport and Highways continues supporting electric vehicle adoption through various policy initiatives, creating a favorable environment for such competitive pricing strategies.
Future Implications for Electric Vehicle Market
This price war between established manufacturers signals a maturing electric vehicle market in India. As production scales increase and technology costs decrease, consumers benefit from enhanced value propositions across multiple brands.
The competitive landscape encourages innovation while making advanced electric vehicle technology more accessible to middle-class consumers, aligning with India’s broader electrification goals under the National Electric Mobility Mission Plan.
Frequently Asked Questions
Q: What triggered Mahindra’s price reduction?
A: Competition from Tata Harrier.ev with aggressive pricing and AWD technology prompted the strategic adjustment.
Q: Are there any feature changes with the price cut?
A: No, all Pack 2 features remain unchanged while gaining the enhanced 79kWh battery pack.
Q: When will the new pricing be effective?
A: The revised pricing is immediately effective across all Mahindra dealerships nationwide.
Also Read:-New Hyundai Ioniq 2 Revealed: Compact EV City Car Previewed